100% of proceeds from our partner puzzle will be donated to The Woodglen General Store.

Address:

549 E Hill Rd, Califon, NJ 07830

In This Video:

Running a modern-day general store is no easy feat—but for Rob, the operator of The Woodglen General Store, it’s a calling deeply rooted in purpose and community. With a background in the restaurant industry, Rob brings a fresh approach to an old tradition. He’s blending high-quality fresh and shelf-stable foods with the warm familiarity people expect from a general store: hot coffee, cold drinks, chips, candy, and friendly conversation.

Rob is not just stocking shelves—he’s building something sustainable. He's making bold investments: a stainless steel kitchen, a gelato fridge, and even a backup generator to keep service steady during power outages. Behind the scenes, he’s solving complex challenges—reducing waste, managing spoilage, and navigating team dynamics with respect and leadership.

But perhaps most inspiring is Rob’s sense of responsibility to the community. From giving meals to local school events to proudly representing his store in local food competitions, he’s proving that a general store can still be the heart of a small town—just as it was generations ago.

At a time when big box stores and online retailers dominate, Rob is showing that passion, quality, and community spirit are what will set local shops apart for years to come.